Best Top 20 Clothing Brands in Pakistan

The Pakistani fashion trend has seen a blend between more ethnic design and contemporary trends with clothing brands. From high-end lawn and winter collections to trendy pret wore apparel these brands targeted different segments with a blend of Eastern and Western tastes. The blend of the old and the new has placed Pakistani fashion brands on the map both locally and globally.

Analyzing the Top 20 Clothing Brands in Pakistan: The objective of this article is to point out the specific USPs, products, current trendy collections, and social media status. This compilation covers all the details that you want to know, whether you are fashion conscious, or looking for the best brands to revamp your dressing.

The List of Top Brands In Pakistan

Asim Jofa
Maria B
LIMELIGHT
Sana Safinaz
Sapphire
ETHNC
Nishat
BEECHTREE
AlKaram
Khaadi
Ideas by Gul Ahmed
J. (Junaid Jamshed)
Bonanza Satrangi
Orient Textiles
Firdous
Zainab Chottani
Cross Stitch
Misha Lakhani
Zellbury
Warda

1. Asim Jofa

About:

Asim Jofa is one of the most recognized names in the Pakistani fashion industry. Known for its high-end luxury clothing and Affordable Luxury, the brand combines contemporary styles with classic, regal designs, creating pieces that exude elegance.

USP:

Asim Jofa’s USP lies in its intricate embroidery and luxurious fabrics. Their collections often feature handcrafted details, making them stand out for their quality and sophistication.

Main Product Category:

Luxury Formal Wear
Wedding Collections
Ready-to-Wear

Price Range

Price Range: PKR 7,000 – PKR 120,000+
Asim Jofa’s luxury prêt collections and bridal wear can go up to high-end prices, while their ready-to-wear ranges are more affordable.

Demographics & Social Presence:

Asim Jofa has a broad customer base, including high-net-worth individuals, brides, and fashion enthusiasts. Their Instagram boasts over 2 million followers, and their collections are frequently featured in major fashion shows.

2. Maria B

About:

Maria B is a household name in Pakistan, known for its wide range of collections, including formal, casual, bridal, and lawn collections. It is celebrated for combining traditional styles with a modern flair.

USP:

Maria B’s USP is the balance it strikes between affordability and luxury. The brand offers something for every occasion while maintaining high-quality standards.

Main Product Category:

Bridal Wear
Ready-to-Wear
Lawn Collections

Price Range

Price Range: PKR 4,500 – PKR 85,000+
Maria B offers a range of affordable casual wear to high-end bridal wear, with the lawn and unstitched fabrics being on the lower end and bridal and formal wear being more expensive.

Demographics & Social Presence:

Targeting middle to upper-middle-class women, Maria B has a strong online presence with over 2.5 million Instagram followers. The brand is popular among young Pakistani women who love the blend of tradition and modern fashion.

3. LIMELIGHT

About:

LIMELIGHT is a trendy clothing brand offering affordable fashion with a contemporary touch. They are known for their modern cuts and vibrant color palettes, making them a favorite among the youth.

USP:

LIMELIGHT’s USP is its budget-friendly yet stylish clothing. It combines trendy fashion with functionality, offering a wide variety of clothing at affordable prices.

Main Product Category:

Casual Wear
Formal Wear
Accessories

Price Range

Price Range: PKR 2,000 – PKR 25,000+
Limelight is known for its affordable range of ready-to-wear and casual wear collections. Prices for their lawn and casual collections start low, with more premium collections pushing the higher end.

Demographics & Social Presence:

LIMELIGHT is popular among young women, primarily in urban areas. The brand has around 4.5 million followers on Instagram, engaging actively with its audience by promoting regular discounts and festive collections.

4. Sana Safinaz

About:

Sana Safinaz is a premium fashion brand in Pakistan, offering luxurious clothing with a modern twist. Known for their impeccable craftsmanship, the brand combines Eastern traditional designs with Western elements, catering to both formal and casual wear.

USP:

Sana Safinaz’s USP is its versatile collections, which include both ready-to-wear and unstitched fabrics, as well as its commitment to maintaining high-quality fabrics and designs.

Main Product Category:

Ready-to-Wear
Lawn Collection
Unstitched Fabrics

Price Range

Price Range: PKR 7,000 – PKR 150,000+
Sana Safinaz’s bridal collections can reach the high end, while their lawn and ready-to-wear collections fall within a more affordable range.

Demographics & Social Presence:

With a strong fanbase among both local and international customers, Sana Safinaz has over 2.7 million followers on Instagram. Their designs are adored by women of all age groups who appreciate fine detailing and luxury.

5. Sapphire

About:

Sapphire is known for its stunning lawn collections and unstitched fabric offerings, catering to both traditional and modern tastes. They are known for their premium quality fabric and versatile designs.

USP:

Sapphire’s USP lies in its exclusive lawn collections, which are known for their soft fabrics, vibrant prints, and intricate embroidery. The brand also offers a wide range of ready-to-wear and unstitched fabrics.

Main Product Category:

Lawn Collection
Ready-to-Wear
Unstitched Fabrics

Price Range

Price Range: PKR 3,000 – PKR 30,000+
Sapphire offers a mix of high-quality lawn suits and formal wear at mid-range prices. Their luxury prêt and evening collections can be higher.

Demographics & Social Presence:

Sapphire appeals to a wide range of women, from teenagers to adults. It has a strong social media presence with over 3.9 million Instagram followers, where it showcases its latest collections and offers promotions.

6. ETHNC

About:

ETHNC is a relatively newer brand but has quickly gained popularity for its unique fusion of ethnic and contemporary styles. Their vibrant collections appeal to women who want to stand out with bold designs.

USP:

ETHNC stands out for its creative prints, modern cuts, and high-quality fabric. It is a brand that focuses on blending the old with the new to create stylish yet traditional designs.

Main Product Category:

Casual and Semi-Formal Wear
Ready-to-Wear
Accessories

Price Range

Price Range: PKR 2,500 – PKR 20,000+
ETHNC’s range is generally affordable, offering contemporary ready-to-wear pieces that are stylish and budget-friendly.

Demographics & Social Presence:

Targeting young and fashion-forward women, ETHNC has a strong social media presence with more than 2.2 million Instagram followers. The brand engages with its audience by frequently posting fashion tips and trends.

7. Nishat Linen

About:

Nishat is one of the most renowned clothing brands in Pakistan, offering a wide range of apparel for women. Known for its variety and quality, it brings traditional and modern styles together in a seamless fusion.

USP:

Nishat’s USP is its commitment to delivering a diverse range of fashion options for women, from casual wear to formal attire, using high-quality fabrics and innovative designs.

Main Product Category:

Lawn Collection
Ready-to-Wear
Unstitched Fabrics

Price Range

Price Range: PKR 2,500 – PKR 40,000+
Nishat offers everything from casual lawn collections to premium semi-formal and formal wear. Their seasonal collections range from affordable to mid-range pricing.

Demographics & Social Presence:

Nishat’s target market includes women of all ages, especially those in the middle and upper-middle class. The brand enjoys over 3 million Instagram followers and regularly posts updates about its new collections and sales.

8. BEECHTREE

About:

BEECHTREE is a trendy fashion brand that focuses on delivering contemporary styles with a twist of traditional charm. They cater to women who prefer a mix of modern and traditional styles for everyday wear.

USP:

BEECHTREE’s USP lies in its trendy yet affordable clothing options. The brand emphasizes vibrant colors, intricate patterns, and comfortable fabrics, making it ideal for daily wear.

Main Product Category:

Casual Wear
Ready-to-Wear
Lawn Collection

Price Range

Price Range: PKR 2,000 – PKR 18,000+
Beechtree is known for affordable, trendy, and youthful fashion. Their lawn suits and casual wear are budget-friendly, with some formal pieces falling in a slightly higher range.

Demographics & Social Presence:

BEECHTREE appeals to young and fashionable women. With over 2.3 million Instagram followers, the brand engages its audience by promoting its seasonal collections and limited-edition designs.

9. AlKaram

About:

AlKaram is one of Pakistan’s leading fashion brands, known for its diverse fabrics and styles. The brand excels in creating collections catering to traditional tastes and modern fashion trends.

USP:

AlKaram’s USP lies in its versatility, offering ready-to-wear and unstitched fabrics with intricate designs and top-quality prints. They focus on creating collections that are both trendy and timeless.

Main Product Category:

Lawn Collection
Ready-to-Wear
Unstitched Fabrics

Price Range

Price Range: PKR 2,000 – PKR 40,000+
AlKaram offers affordable lawn collections to mid-range semi-formals and winter wear, with some high-end embroidered pieces reaching the higher price range.

Demographics & Social Presence:

AlKaram enjoys a broad customer base, from young professionals to older generations. With over 3 million followers on Instagram, it is a popular choice for women who want both style and comfort.

10. Khaadi

About:

Khaadi is a leading brand known for its premium quality, innovative designs, and rich cultural heritage. The brand offers a variety of products that reflect the fusion of Eastern and Western fashion.

USP:

Khaadi’s USP is its commitment to promoting traditional Pakistani fabrics like khaddar and cotton while infusing modern designs. They are a favorite for ethnic and contemporary styles alike.

Main Product Category:

Casual Wear
Lawn Collection
Ready-to-Wear

Price Range

Price Range: PKR 3,000 – PKR 50,000+
Khaadi offers a broad range, from affordable casual and lawn collections to more premium formal wear and bridal collections.

Demographics & Social Presence:

Khaadi targets women across all age groups, with a special focus on women in urban areas. The brand has a strong online presence with over 5.6 million Instagram followers and continues to attract a global audience.

11. Ideas by Gul Ahmed

About:

Ideas by Gul Ahmed is a name synonymous with elegance and quality. Known for its affordable yet high-quality fabrics, the brand offers a variety of clothing for different occasions.

USP:

The brand’s USP is its affordable luxury. Ideas by Gul Ahmed combines high-end fabrics with trendy designs, offering a range of ready-to-wear and unstitched collections.

Main Product Category:

Lawn Collection
Ready-to-Wear
Unstitched Fabrics

Price Range

Price Range: PKR 2,000 – PKR 45,000+
Gul Ahmed’s lawn collections and ready-to-wear outfits are more affordable, while their festive and bridal collections are priced higher.

Demographics & Social Presence:

Ideas by Gul Ahmed appeal to women of all ages, especially those looking for affordable luxury. With a strong Instagram following of over 2.4 million, the brand remains a staple in Pakistani households.

12. J. (Junaid Jamshed)

About:

Junaid Jamshed, commonly known as J., is a well-established name in the Pakistani fashion industry. The brand is popular for its wide range of formal and casual wear, offering both Eastern and Western-inspired clothing.

USP:

J.’s USP lies in its focus on offering high-quality fabrics, traditional prints, and modern cuts, making it a go-to brand for every occasion, from everyday wear to formal events.

Main Product Category:

Casual and Semi-Formal Wear
Ready-to-Wear
Accessories

Price Range

Price Range: PKR 3,000 – PKR 45,000+
Junaid Jamshed offers everything from casual wear to high-end wedding wear, with their premium collections and bridal ranges commanding higher prices.

Demographics & Social Presence:

J. caters to both men and women, with a focus on family-oriented fashion. The brand is especially popular among middle and upper-middle-class consumers. With over 4 million followers on Instagram, J. remains a trusted name in Pakistani fashion.

13. Bonanza Satrangi

About:

Bonanza Satrangi is a renowned clothing brand that is synonymous with quality and diversity. It offers a wide range of stylish apparel for men, women, and children, making it a versatile option for the entire family.

USP:

Bonanza Satrangi is known for its vibrant prints and premium-quality fabrics. The brand’s collections strike a perfect balance between traditional and modern fashion trends.

Main Product Category:

Casual Wear
Formal Wear
Lawn Collections

Price Range

Price Range: PKR 2,000 – PKR 30,000+
Bonanza Satrangi offers affordable lawn collections and more affordable formal and semi-formal wear.

Demographics & Social Presence:

Bonanza Satrangi is a favorite among families, offering clothing for all ages. It has a strong online presence, with over 2.9 million followers on Instagram, where it promotes its seasonal and festive collections.

14. Orient Textiles

About:

Orient Textiles is a widely recognized brand offering both men’s and women’s clothing. Known for its variety and quality, the brand is a one-stop solution for fashionable, ready-to-wear outfits.

USP:

Orient Textiles’ USP is its extensive variety, ranging from everyday wear to formal collections, all crafted with high-quality fabric and design innovation.

Main Product Category:

Lawn and Summer Collections
Casual Wear
Ready-to-Wear

Price Range

Price Range: PKR 1,500 – PKR 20,000+
Orient specializes in offering budget-friendly lawn suits, unstitched fabrics, and ready-to-wear pieces that are affordable for a wide demographic.

Demographics & Social Presence:

Orient Textiles is popular among middle-class families, with a strong presence on Instagram, amassing over 1.3 million followers. The brand caters to women and men who value comfort and style.

15. Firdous

About:

Firdous is known for its luxurious fabrics and intricate embroidery. The brand offers various unstitched fabrics, making it a go-to choice for custom tailoring.

USP:

Its premium quality and intricate embroidery distinguish Firdous. The brand’s unstitched fabrics allow customers to customize outfits according to their preferences.

Main Product Category:

Unstitched Fabrics
Lawn and Winter Collections
Ready-to-Wear

Price Range

Price Range: PKR 2,500 – PKR 35,000+
Firdous offers mid-range price points for its premium lawn suits, formal wear, and unstitched fabrics.

Demographics & Social Presence:

Firdous primarily targets women looking for high-end, customized clothing. The brand is active on Instagram, where it promotes its collections and provides inspiration for custom designs. It has over 40.1K followers.

16. Zainab Chottani

About:

Zainab Chottani is a leading designer brand specializing in luxury bridal and formal wear. Known for her elegant and extravagant designs, Zainab Chottani caters to brides and high-profile events.

USP:

Zainab Chottani’s USP lies in her ability to create breathtaking bridal and formal dresses. Her designs feature exquisite embroidery and intricate detailing, making each outfit a masterpiece.

Main Product Category:

Bridal Wear
Formal Wear
Custom Designs

Price Range

Price Range: PKR 15,000 – PKR 350,000+
Zainab Chottani is known for luxury bridal collections that are quite expensive, but her ready-to-wear collections and festive lines are priced more affordably.

Demographics & Social Presence:

Zainab Chottani primarily targets brides and women looking for luxury formal wear. With over 1.2 million followers on Instagram, her brand has a significant presence in the bridal fashion industry.

17. Cross Stitch

About:

Cross Stitch is a well-established brand that is known for its luxurious fabrics, detailed embroidery, and premium-quality stitching. It offers both casual and semi-formal wear, with a strong focus on women’s fashion.

USP:

Cross Stitch’s USP lies in its intricate threadwork and high-quality materials. The brand is particularly recognized for its designer collections that mix traditional embroidery with modern fashion.

Main Product Category:

Ready-to-Wear
Unstitched Fabrics
Lawn Collections

Price Range

Price Range: PKR 5,000 – PKR 45,000+
Cross Stitch offers mid to high-end fashion, with embroidered lawn suits and luxury prêt collections making up the higher range.

Demographics & Social Presence:

Cross Stitch caters primarily to women aged 25–45 who appreciate high-quality craftsmanship and elegant designs. With over 1.8 million Instagram followers, the brand has a strong online presence, showcasing its seasonal collections and celebrity endorsements.

18. Misha Lakhani

About:

Misha Lakhani is a high-end designer brand renowned for its luxury fabrics, intricate embroidery, and fusion of Eastern and Western styles. The brand is a favorite among fashion-forward individuals, especially for formal events and weddings.

USP:

Misha Lakhani stands out for her unique ability to merge traditional Pakistani styles with global fashion trends. Her collections often feature delicate handwork and a minimalist aesthetic.

Main Product Category:

Bridal Wear
Evening Wear
Luxury Pret

Price Range

Price Range: PKR 35,000 – PKR 500,000+
Misha Lakhani’s haute couture bridal and evening collections fall within the high-end price range, while ready-to-wear collections are more affordable.

Demographics & Social Presence:

Misha Lakhani caters to affluent women looking for sophisticated, couture-quality clothing. The brand has an exclusive customer base and enjoys a high social media presence with over 418K followers on Instagram, where it showcases its high-end bridal and evening wear collections.

19. Zellbury

About:

Zellbury is a rising clothing brand that focuses on affordability and comfort while maintaining style and elegance. It is widely popular for its wide range of everyday wear, offering both ethnic and casual attire.

USP:

Zellbury’s USP lies in offering affordable yet stylish clothing. The brand’s emphasis on providing trendy designs at competitive prices makes it a go-to brand for budget-conscious shoppers.

Main Product Category:

Ready-to-Wear
Lawn Collection
Unstitched Fabrics

Price Range

Price Range: PKR 2,000 – PKR 15,000+
Zellbury focuses on affordable fashion, with its lawn and ready-to-wear collections offering great value at budget-friendly prices.

Demographics & Social Presence:

Zellbury primarily targets middle-class families and younger consumers who seek fashionable yet affordable clothing. It has grown in popularity on Instagram with over 1.8 million followers, where it promotes its new collections and seasonal sales.

20. Warda

About:

Warda is a renowned Pakistani brand that has made a name for itself with its high-quality fabrics, innovative designs, and value-for-money offerings. The brand offers a wide range of products, from casual wear to festive collections.

USP:

Warda’s USP is its ability to offer stylish, trendy clothing at affordable prices. The brand’s wide range of lawn, cotton, and formal collections ensures it caters to a broad demographic.

Main Product Category:

Lawn and Summer Collections
Casual and Formal Wear
Ready-to-Wear

Price Range

Price Range: PKR 2,000 – PKR 25,000+
Warda is known for offering affordable lawn collections, casual wear, and ready-to-wear pieces, making it accessible to a wide audience.

Demographics & Social Presence:

Warda primarily targets young women and working professionals looking for everyday wear at affordable prices. The brand is very active on Instagram with over 1.1 million followers, where it showcases its latest collections and engages with its audience.

FAQs for Top Clothing Brands in Pakistan

1. How has Pakistani fashion influenced global trends?

Pakistani fashion is making waves internationally, especially through the fusion of traditional Eastern styles with modern Western trends. This blend is catching the attention of global fashion enthusiasts, leading to increased demand for Pakistani brands in countries like the UAE, the UK, and the US. Brands like Sana Safinaz, Asim Jofa, and Maria B have showcased their collections at international fashion shows, creating a global fashion presence.

2. Are any Pakistani clothing brands focusing on sustainability?

Yes, sustainability is becoming a growing trend in Pakistan’s fashion industry. Brands like Khaadi and Sana Safinaz are incorporating eco-friendly fabrics, such as organic cotton, and promoting ethical production practices. Many brands are moving towards sustainable fashion by using less water, reducing textile waste, and supporting local artisans.

3. How do celebrities impact Pakistani fashion brands?

Celebrities play a significant role in popularizing Pakistani fashion brands. Many brands collaborate with famous figures from the entertainment industry to boost their visibility. For example, Maria B and Asim Jofa have celebrity endorsements that help them stand out in the crowded market. Celebrities also wear these brands at events, further boosting their reputation.

4. Should I shop online or in-store for Pakistani clothing?

Both options have their benefits. Shopping in-store allows you to physically check the fabric and try on the clothes, but online shopping offers the convenience of home delivery and often has a wider variety of sizes and collections. Brands like Khaadi and Gul Ahmed have a strong online presence, with easy-to-navigate websites and mobile apps for a seamless shopping experience.

5. What are the key seasonal fashion trends in Pakistan?

In Pakistan, fashion trends vary seasonally. During the summer, brands release Lawn collections, featuring light, breathable fabric perfect for the heat. In contrast, winter wear and formal collections are launched in cooler months, offering heavier fabrics and festive designs. Brands like Sapphire and Nishat Linen release seasonal collections catering to these demands.

6. How are Pakistani brands innovating their marketing strategies?

Pakistani fashion brands are leveraging digital marketing, partnering with social media influencers and celebrities to reach younger audiences. Brands like Khaadi and Junaid Jamshed have been successful in using platforms like Instagram and TikTok for campaigns, and they also run influencer-driven campaigns to promote new launches.

7. What trends in Pakistani fashion should we expect in the future?

The future of Pakistani fashion will see an increasing emphasis on digital fashion shows, technology-driven designs, and fusion wear combining Eastern and Western styles. Additionally, ready-to-wear collections are expected to grow, with more focus on sustainability and craftsmanship. Fashion-forward brands will continue to explore eco-friendly options and design collaborations.

8. How do I choose the right Pakistani clothing for my body type?

When shopping for Pakistani clothing, consider your body shape and style preferences. If you have a pear-shaped body, A-line or straight-cut kurtas are ideal. Hourglass figures can experiment with fitted outfits like Anarkali dresses or churidar styles. Each brand’s collection is designed with different body types in mind, and most stores offer size guides to help you make the best choice.

9. How should I care for my Pakistani clothing?

Pakistani clothing, especially embroidered or intricate designs, requires special care. Most brands recommend dry cleaning for formal or embroidered outfits. For daily wear items, washing with cold water and mild detergent will prevent fading and damage. Always check the care labels for fabric-specific instructions. It’s also advisable to store your clothes in a dry, cool place to avoid fabric damage over time.

10. How do local artisans contribute to the design of Pakistani clothing?

Pakistani fashion is renowned for incorporating traditional craftsmanship, including hand embroidery, block printing, and mirror work. Brands like Asim Jofa, Zainab Chottani, and Maria B celebrate the work of skilled artisans by integrating their craft into modern designs. This preserves the cultural heritage while bringing a contemporary touch to the designs.

What's Hot

6 Rules of Fashion Content Writing in 2025: Step by Step Guide

Best DSLR Cameras in Pakistan for Beginners 2025

What is Fashion Designing? Pakistan’s Creative Industry Simplified

How Covey’s 7 Habits and Circle of Influence Can Boost Your Productivity

Most Advanced Three AI Technology Categories in Healthcare?

Technology and Mental Health: Does Technology Affect Mental Health?

5G Remote Surgery: Breaking Boundaries in Medicine and Global Healthcare

ICD-10 Code for High Cholesterol: Revealing the Secret to E78.0

6 Rules of Fashion Content Writing in 2025: Step by Step Guide

Best DSLR Cameras in Pakistan for Beginners 2025

Problem Solving in Artificial Intelligence

Scope of AI : The AI Future in 2025

Scope of Artificial Intelligence in Pakistan

What is Fashion Designing? Pakistan’s Creative Industry Simplified

Fashion Flare: A Rising Star in Pakistan’s E-Commerce Fashion

Top 10 Stylish Barat Dress for Men in 2025