The Digital World is at its peak in 2024, taking the journey of its life and how much more it is going to develop and how smart it is going to be in the next few years. It would be premature to say anything about this. 
And a part of this digital world is social media forums.

Social media platforms are playing a very important role in their world. As you know it also works in normal general routine, If you have to chat with someone via message, or you have to share an opinion, or you have to share any part of life that is also in the form of a picture, or It can be in the form of a video. On many platforms, the features of Live video are also available. So there are many tasks in it.

If we talk about business, then Social Media should also cover it because the engagement ratio of users is very high on social media forums, so there are many platforms that provide regular features and separate admin panels. where you can market your Brand, see demographics, and target your audience, So obviously it will help grow your brand because it will make it easier for you to reach your target audience, your campaign, your product, and your brand awareness.

So today we will discuss a little about the top trending social media platforms of 2024 and a little more about their user insights and demographics. And will talk about the features that you find in your daily routine be it for normal use or business use like how to Post on social media like professionals. We will discuss the available features of Ad Run in detail. ​

So stay with us because this blog will give you a lot of information, whether you want to use it normally, whether you are an influencer a marketer, or a business owner, in all respects this blog will help you and we will tell you some features based on which you can decide how much attention to pay on which platform and how much to give.

So let’s start and see which platform is successful and what role it plays Keep up with us to find the Social Media world in 2024.

1. Facebook ― 3.05 Billion MAUs

• DAUs: 2.9 Billion daily Active users on Facebook, with year-over-year growth of 5.09%.
• MAUs: 3.05 Billion monthly active users, with year-over-year 7.18% growth.
• Wednesday at 9 am and 1 pm is the highest traffic time on Facebook, Posting at this time will get high engagement.

General Usage: In the face of tough competition, Facebook is getting more traffic in the World of social media forums, especially in the US. it has trending features like Meta AI, Reels, Stories, and Live to stay connected and push to engage more users. Facebook’s general usage has shifted slightly but remains focused on personal interaction. Users frequently engage in sharing life updates, photos, and news articles. Additionally, Facebook groups seem popular, serving as a gathering for individuals with shared interests, in which local community events turn to niche hobbies.

Business Usage: Facebook Continuously improves advertising tools and details analytics, making it better to target marketing campaigns. With advanced features like Facebook Shops, businesses can sell directly on the platform, simplifying the consumer journey from discovery to purchase. In 2024, it’s innovative use of AI to improve ad targeting and make better user experience.

2. Whatsapp ― 2.78 billion MAUs 

• MAUs: 2.78 billion daily active users on WhatsApp.
• WhatsApp is ranked in the world as the most used messenger app.
• 100 billion messages daily are sent on WhatsApp.
• Average WhatsApp users depend on 35.5 minutes per day.
• India is the top WhatsApp user country with 487.5 million.

General Usage: WhatsApp’s core features remain its instant messaging service, voice and video calls, and status updates. These features are widely used for Personal Communication and Community Engagement. While primarily known for messaging, WhatsApp has grown its status feature, channels, and group chat functionalities, making it a key player.

Business Usage: WhatsApp Business was launched to cater specifically to the needs of small and medium-sized enterprises. It’s used for both personal and business communications, additionally giving end-to-end encryption and now in some countries provides secure payment options. WhatsApp’s use on a similar scale makes it a powerful tool for customer communication and support. With WhatsApp Business features, companies can manage their customer interaction without any hindrance and at scale.

3.YouTube ― 2.70 Billion MAUs

• 2.49 billion monthly logged-in users, Creators approximately 55% of generated revenue take home from their channels.
• Only in the US do YouTube’s videos appear on search engine result pages with 791.3 million search queries.
• On YouTube over 500 hours of content are uploaded in a minute.
• Over 70 billion daily views get YouTube shorts.

General Usage: YouTube is an update form where there is a huge number of videos and these videos can be related to each field. On YouTube, if you want to watch videos for personal entertainment, you will also find them if you want to study. You will find a video about the subject if you want to watch it. If you’re going to learn a profession, then you will find it. If you want to watch videos, there is a vast ocean for that too on YouTube and if you want to watch something in the education system and if you’re going to watch it from any field, then you will also find it on YouTube.

It looks at your video views and understands what kind of videos you want to watch and then shows you similar videos and that’s why YouTube is so popular today.

Business Usage: YouTube is also a very important and powerful platform in the business field, on it you can advertise your brands, create videos of your brand awareness, sell videos of your brand’s products, and broadcast your services. You can add ads and if you create your YouTube channel on it and monetize it, you can also earn from it, so this is a very good platform for business.

4. Instagram ― 2.35 Billion MAUs

• People spend about 29.7 minutes a day on Instagram.
• 37.74% of worldwide 5.3 Billion internet users worldwide are active on Instagram.
• 35.71% of the world’s 5.6 billion active mobile phone users access Instagram.
• 40.4% of the world’s 4.95 billion active social media users access Instagram regularly.
• In the US, 75% of people aged 18-24 use Instagram making up the largest group by age, followed by 57% of 25-30-year-olds.

General Usage: Instagram is where people share their pictures and videos and share their daily opinions and daily routine through their pictures and videos where friends also communicate with each other. and celebrities are also followed here as most of the celebrities on this platform share their daily life with their followers.

Business Usage: Instagram is not only for personal use, you can also create a business account on it. If you are running a business, Instagram also provides the service of running marketing ads. Brands can also Grow their brand by posting ads on it. Since most of the celebrities and influencers are present on Instagram, any brand can also market itself by partnering and collaborating with these celebrities and influencers to sell their product or services.

5. TikTok ― 1.67 billion MAUs

• TikTok has been downloaded 4.7 billion times worldwide.
• According to TikTok, they generate 212.7B monthly video views and 95.1M monthly video creations.
• TikTok has a 53.9% adult reach rate in the U.S.
• Globally, the average time spent on TikTok among Android users daily was 95 minutes in 2022, more than any other social network.
• Recent gender demographics in October 2023 show that around 49.2% of TikTok users worldwide were women, while another 50.8% were men.

General Usage: TikTok is one of the fastest-growing social media platforms in the world. TikTok allows the creation and sharing of videos of 15 to 60 seconds and has a user-friendly interface, filters, effects, and a very extensive library of sounds, making it popular among people of all ages. Well, most of its users are youngsters.

The reason for its popularity is one is the short-time videos and the other is that users create challenges with each other and bring their videos to ForYou. Due to social media platforms like TikTok and related short clip videos, it has happened that the hidden talent that people have is related to acting, comedy, or singing, then it became easy for people to bring it in front of the world.

Business Usage: Apart from its entertainment value, TikTok is also very popular in the business field as it has a very wide user base. It is also trendy for marketing in the digital world due to its high user audience and high engagement. Using brand hashtags is very effective in getting your content in front of more people. All TikTok businesses have to show their personality and sell their products and services to customers with users and because of the attractive strategies Tik TikTok has gained a lot of popularity.

6. WeChat ― 1.67 billion MUAs

• We expected in 2024 1.427 billion MAUs.
• Estimated 689 million daily active users in 2024. (Source)
• Most WeChat users are over 51 years old, accounting for 22.7% of the total users. Males account for 52.9% of its users. (Source)

General Usage: WeChat is a social media platform created by Tencent that was created in 2011 and is very popular globally, especially in China. It is a platform where messages etc are also shared, social media content is also shared and the payment interface is also excellent. This app also has many mini-programs that you can use like playing games, booking a ride booking a taxi ordering food, and many more which also allows in WeChat the user to pay very easily through WeChat Pay.

Business Usage: WeChat is a platform where business also gets a lot of help. Companies can create an account directly on it to publish their content and promote their brand. Two types of accounts can be created in it, the first one is the subscription account in which you can share up-daily content with your subscribers and the second is the service account, on this account you can also provide service to up-customers and it also has available e-commerce functionality, and customer service and CRM integration.

The functionality of this platform is most prominent on WeChat Pay, which plays a very important role for business users as well. If you want to pay bills for commerce, do store transactions, or buy something, you can pay directly from this application.

7. Telegram ― 800 million MAUs

• In 2024 Telegram’s reach is expected 1.562 billion users.
• Telegram DAUs are 196 million.
• Telegram user’s age group is 25 to 34, at 30.6% of users.
• On the Telegram messaging app users daily spend an average of 2.24 minutes.

General Usage: Telegram is a very popular platform in social media where there is a service of personal messages and group messages especially to know the current updates you can join groups and also have channels. It has a group member limit of up to 200,000 and advanced settings within the group so that the admin can control all the things in the group. And especially there is the facility of channels where you get daily updates.

Business Usage: Telegram is popular for general use as well as business use because it has great popularity like social media, so obviously it can be used for marketing as well, brands can run their marketing campaigns and also reach customers and give support and give services.

8. Snapchat ― 800 million MAUs

• 5 billion snaps are generated by users each day.
• Snapchat supports 37 languages.
• 70% of users are under 34 age, approx 20% of users are 13 to 17 years old.
• 48% of users are 15-25 years old only in the United States.
• 7 million people have subscribed to the Premium Service of Snapchat.

General Usage: Snapset is a very popular application nowadays that is gaining a lot of popularity like social media. Like other social accounts, it also has the option of messages, chats, etc. on which one can share pictures and videos. What is special about it is that it can also send the location and it is mostly popular among youth because this application has a very wide number of filters that are applied to pictures and even videos, youngsters who are fond of selfies are the majority of its users

Business Usage: Snapchat also plays a very important role in the field of marketing as it has more than 300 million daily active users and is especially useful for brands who want to target teenagers or those who have The target audience is the young generation as most of the users are Snapchat youngsters. Its feature for marketing is that Snapchat has a separate ad manager where you can properly manage your marketing campaigns, you can also post your ads as pictures and as a video and also post with different filters. Since it also has an ad manager, you can also check the stats of your ads.

9. Pinterest ― 450 million MAUs

• The majority of Pinterest users are 25 to 34 years old.
• 76% of users are Female on Pinterest.
• The US and the Netherlands are the most popular countries on Pinterest.
• $100,000 or more annual income of 1 in 3 Pinterest Shoppers.
• 70% Under 35 years old have a Pinterest in the luxury audience.
• The US adults 27% to 35% use Pinterest.

General Usage: Pinterest is a platform where you get the facility to upload pictures, and videos, like Google Image used to be, but the problem was that you could not upload the user manual, it ran on automation. But Pinterest is a platform where a user can upload pictures or videos by creating an account and the audience can see it or if they want to pin it, they can pin it and if they want to save it, they can also save it. All kinds of pictures are uploaded on it, and you can say home decoration, fashion, cooking, travel, or any projects, etc. All kinds of work are uploaded to it.

Business Usage: Pinterest also plays a very important role in the business field, it is also a unique platform that grows the brand by displaying visually appealing content to potential customers. On it, you can create a business account which gives you extra options like analytics and advertising options and you get the option to claim your website in it.

The best feature of this platform to increase traffic on the website is that you can use keywords related to your product or service in the captions you write along with the creatives you upload or pins you upload. Because it helps in SEO, when those keywords are searched on Google, it is possible that your Pinterest Pins will come up on Google search, and through these Pins, you will get more traffic to your website. There are chances to go higher.

10. X (Twitter) ― 371 million MAUs

• 61.2% of users identify X as the news source, stay informed, and events.
• 23% of most users tweet about political reports.
• 6000 tweets are uploaded every second.
• X users 56.4% are male and 43.6% are female.
• X users approx 5.1 monthly hours spent and 10 minutes daily.

General Usage: Twitter is a huge social media platform that was re-branded and renamed X after being bought by Alon Musk. The feature of this platform is that it relates a lot in real time and most of the news-related posts are of the current time and most of the celebrities and government representatives on this platform share their thoughts. And the most special thing about this platform that makes it stand out is the hashtag # whatever is trending in the world, its hashtag is up. So with hashtags, you can find out what people think about it and give their opinion.

Business Usage: XB plays a very important role in social media marketing, it is also a very powerful tool for advertising. It gives you an Ad account so that you can manage your ads and your campaign there. It also provides you with demographic insights etc. to run your campaigns, you can target your target audience according to their interests and optimize your ad by looking at their analytics.

11. LinkedIn ― 310 million MAUs

• LinkedIn 47% have millennial users.
• 60% of users age are between 25-34.
• 30% of U.S. adults are using LinkedIn.
• 57% of users are Male.
• LinkedIn has 3.3 million users likely transgender or non-binary.

General Usage: LinkedIn is slightly different from other social media platforms because it has more professional connections, most of the people are professionals who are either CEOs of large companies or large organizations or large service agencies managers or are GM or marketing managers. So this platform helps to connect with each other so that you get more news about most companies or industries, and you get more opportunities about it. It is found here that people who are owners of their companies or managers of companies can post and those who are job seekers can apply for jobs, so it is very strong at the industrial level.

Business Usage: LinkedIn is also very ahead in the field of business because it has some things that are different or better than others, for example, advertising on other social platforms, which is done through the platform of ad managers, It is done through there are also. But the most important thing is that because the profiles that are created here are professional, So you can guess from this in which field he is an expert. companies who want employees, also run campaigns for his jobs, post them, they get employees.

and those employees can tell themselves that I am available to work, so they can do their job. They can find their job within their own field within their own niche.

And on this platform in a way of freelancing is also done, if someone does not want to run an advertisement, they can normally search on LinkedIn and find someone according to their requirements for their work.

12. Quora ― 330 million MAUs

• 4.11 minutes users spent on Quora.
• Quora 32.5% of users aged 25 – 34.
• 4,00,000 topics are available on Quora.
• Approx 27% of Marketers invest in Quora Ads for 2020.

General Usage: Quora is a platform where most questions and answers are done and here people can learn a lot of knowledge, ask questions related to their problems, and get answers. Many people on this platform are experts in their respective fields, so, of course, you can get very good knowledge here and you can get solutions to your problems because if you have any problem and If you ask a question, whoever is an expert, they will answer you. There is a very good community system. Many people answer a question, then your problem is solved and you also get very good knowledge.

Business Usage: Quora is also a platform for marketing. Where marketing can be done. Because customer engagement and brand building can be done. Business owners can write thoughts related to their business. they can write articles related to the field. they can express opinions. All the traffic will go to the website of those who read it. This gives more authority to your brand. Because you directly interact with your customers in the field. Expressing his opinion. Telling about your brand. He is sharing knowledge with his customers by telling them about his field. So it increases the authority and traffic flow in the business.

Conclusion

Social media is fully involved in our lives. Now it is up to us how we use it. We use it positively, or we waste our time or grow our business. Social media is very active in today’s era, 62.6% of the world’s population is active on social media, which means that 5.7 billion people are using social media. Now some people are using it in their daily routines, Using in daily life. Some people are creating and growing their Businesses.

So these are some of the top social media platforms that I have placed in front of you, their insights, demography, and their features, etc.

Now it depends on you how you choose and on whom you start your work.